Anyone using the Internet is well aware of the power of social media marketing. Although there are more attractive and powerful social media platforms, Facebook is extremely powerful as it has more than two billion users worldwide (2.5 billion monthly active users (MAU) for December 2019, source: Facebook 29/01/2020). How to use the Facebook platform properly to grow your business? Create attractive content Images, the description of your post, and the presentation style are features that attract readers' attention. Therefore, the more attractive posts you create – the more attention you will get. It is a great practice to brand the images with your logo and colours. The text should match the target audience you want to attract. Be innovative – Use #hashtags Using #hashtags in your posts can result in a significant increase in user engagement for your posts. This special feature will allow you to reach more online users, and thus more fans, followers and potential customers