Comparable sales are one of the most widely used tools in property pricing. Sellers use them to estimate value, buyers rely on them when deciding what to offer, and agents use them to support pricing recommendations. The problem is that two properties can appear similar on paper while being very different in the eyes of the market. Location Goes Beyond the Suburb A comparable sale in the same suburb is not automatically a reliable comparison. One property may sit in a quiet residential street, while another is positioned near heavy traffic, commercial activity or a railway line. School catchments, views, street appeal, transport access and even the side of the street can influence buyer demand. These differences may not be obvious in a property report, but they can affect the final result. Land Size Is Only Part of the Story Two homes may have similar land areas, but the usefulness of that land can vary. A level, rectangular block may appeal more strongly than an irregular or slop...