Maria A Williams

Social media management is not just a service; it is a profession. It is good that many businesses have recognized the power of using the services of a  social media partner , and they are ready to invest by engaging only professionals to be their partners. You, as a marketing manager or small business owner, will be in a position to engage a team or agency to manage your social media communication. Here are some essential questions to ask when choosing your social media partner. 1. Who will manage your social media accounts? To make a deal with the director and the most experienced team members is one thing. Another thing is which member of the team (or members) will be directly responsible for managing the social media accounts. You can ask about his experience and responsibility with other clients. Who to look for when you need info or want to suggest something. 2. Does the agency develop a social media strategy? A strategy is a key to effective targeting and developing ...

Whether you own a website for the first time; or have rebranded or improved existing site, there are a few things that can help increase traffic to your WordPress website. We answer the most common questions that bother most business owners. 1. Build your email list More than 75% of users who visit your website will never see it again. So the first thing you need to do is build an email list.  Email marketing  gives you direct access to your customers and is more efficient than any marketing tool available to you. 2. Install Yoast SEO plugin If you haven't done it yet, you should immediately install and customize  Yoast SEO plugin . Right now, it is the most comprehensive SEO plugin you have available. Not only does it help you add Meta tags, but it also adds Facebook OpenGraph, Twitter cards, XML Sitemap, Breadcrumbs, and more. 3. Optimize the posts on your blog Take the time to optimize every post on your blog. Yoast SEO comes with a post analytics tool that as...

Do you have your own email list? Take advantage of this trend to your advantage and send attractive email marketing campaigns that will motivate and remind your customers to take a specific action. If your business requires communication with your customers periodically to inform them of your activities, promotions, new products - you need to send an email newsletter. Email marketing helps you connect with your customers to promote your offer and increase sales. An attractive headline and quality content of your message increase its chances to be read and opened. The idea of email marketing is to get your message over to your customers and help your product or service be sold. Recent research shows that the return on investment in email marketing is on average 3,800% for every one dollar spent on email marketing. Email marketing is an efficient channel and allows for further improvement in your sales strategy by measuring the performance and success of your marketing campaign. What...

We often think the number of social media followers is an outdated measure for success. But recently, the number of followers tells a story about your brand. The number is crucial because it advises with trust. A large number of followers is considered as positive proof for your brand. People are prone to follow profiles that already have a large number of followers - no matter if we do not want to admit it sometimes. The number of followers not only affects getting new followers on social media networks, but they also affect how your presence on social networks is accepted. Well, let's see how you can get more social media followers. Promote your profile to all channels you own. Your website, blog, email - you can use all possible channels that are in your possession to promote your profile. This way you can get followers who already believe in you and the chances of following you on that new profile are huge. If you use  email marketing  and you send a lot of emails dail...